“The (Re)Launch” | infiniti CERTIFIED PRE-OWNED

TVC | RAZORFISH NY

INFINITI CPO vehicles are practically like-new. Why? Simple. They’re treated with the same care and craft put into every brand-new INFINITI. We used this opportunity to lean into recognizable ”reveal” techniques that gave the feeling of a launch film for a brand-new INFINITI model, and then surprised viewers with the reveal that we were in fact talking about our pre-owned vehicles. The result? A used car ad that felt anything but.

Client: INFINITI
Agency: Razorfish
CD, Art Direction: Joshua Foster
CD, Copywriting: Mike Maher
ACD, Art Direction: Megan Curry
Producer: Anthony Garretti
Director: Joe Wright
DP: Xiaolong Liu
Editor: Robert Lopuski, Cabin Editing
Music/SFX.: Human
Graphics: Masters & Savant