Pride Share | infiniti x UBER

SOCIAL & DIGITAL | RAZORFISH NY

For Pride Month 2022 we convinced INFIITI to partner with Uber to offer ride share credits for individuals attending Pride parades at key locations around the country. I led the design and strategic thinking and creative oversight of this whole project. A geo-targeted brand partnership that added meaningful value to the Pride conversation.

Role: ACD, Art Director
Client: INFINITI
Agency: Razorfish
CD, Art Director: Joshua Foster
CD, Copywriter: Mike Maher
Junior Art Director: Elana Thimm