“A New Chapter in luxury: The reveal of the All-New qx80” | infiniti
Experiential + OLV | RAZORFISH NY
To reveal the all-new QX80 we decided to take things to new heights - by placing the QX80 100 stories above Manhattan.
Role: ACD, Art Director
Client: INFINITI
Agency: Razorfish
Group Creative Director: Bill Carlson
GCD, Art Direction: Joshua Foster
GCD, Copywriting: Mike Maher
Art Director: Elana Thimm
Executive Producer: Anthony Garretti
Producer: Rebekah Baker
Producer: Becca Lambert
CGI/VFX & Tease Films Editor: Harbor
Event Film Editor: Misha Spivak, Missing Pieces
Music/SFX: Human
Graphics: Sarofsky
Awards
2024 The Drum Awards Festival
Gold - Experiential: Automotive | A New Chapter In Luxury - The Reveal of the All-New INFINITI QX80
Silver - Experiential: Breakthrough Event | A New Chapter In Luxury - The Reveal of the All-New INFINITI QX80
BEHIND THE SCENES