Student work.

LEGO Excavators gives shoppers the opportunity to engage in hands-on learning by participating in dinosaur digs using the limited edition Play Box. As the leading toy company in the world, LEGO must be constantly innovating and creating engaging shopping experiences. Kids and adults alike are undeniably fascinated by the extraordinary history of dinosaurs. With LEGO Excavators, kids are given the chance to become archeologists by using demo Play Boxes to excavate their own dinosaur figures. Outdoor installations of LEGO dinosaur skeletons across cities, paired with dinosaur footprints, will guide traffic to nearby LEGO stores. Lego Excavators gives kids and parents the chance to escape the technology bubble and get their hands dirty while experiencing the simple joy of building.