“A New Chapter in Luxury: The All-New QX80” - INFINITI
Experiential, Social, Digital & OLV | Razorfish NY
To reveal the all-new QX80 we decided to take things to new heights - by placing the QX80 100 stories above Manhattan. A show-stopping, rooftop debut MC’d by none other than Erin Andrews, followed by a night to remember with live performances from Jon Batiste, and three immersive experiences representing some of the All-New QX80’s most exciting feature upgrades.
Role: ACD, Art Director
Client: INFINITI
Agency: Razorfish
Group Creative Director: Bill Carlson
GCD, Art Direction: Joshua Foster
GCD, Copywriting: Mike Maher
Art Director: Elana Thimm
Executive Producer: Anthony Garretti
Producer: Rebekah Baker
Producer: Becca Lambert
CGI/VFX & Tease Films Editor: Harbor
Event Film Editor: Misha Spivak, Missing Pieces
Music/SFX: Human
Graphics: Sarofsky
Awards
2024 The Drum Awards Festival
Gold - Experiential: Automotive | A New Chapter In Luxury - The Reveal of the All-New INFINITI QX80
Silver - Experiential: Breakthrough Event | A New Chapter In Luxury - The Reveal of the All-New INFINITI QX80
2025 Global Automative Marketing Awards
Winner - Best Experiential / Auto Show Marketing | Reveal of the All-New INFINITI QX80
17th Annual Shorty Awards
Finalist - Event & Experiential, Brand Awareness Campaign | A New Chapter In Luxury - The Reveal of the All-New INFINITI QX80
BEHIND THE SCENES