“Never Fall Short” – Interceptor Plus

Integrated Campaign | Publicis NY

When it comes to your pooch, you’ve always got them covered. You name it, they’ve got it. What can you say? You love them like you mean it, and that means never falling short on their de-wormer. After all, if their protection isn’t up to snuff, you could be leaving them exposed to 5 types of dangerous worms. Interceptor Plus protects pooches from 5 types of worms, keeping your pup fully protected.

From this insight, we crafted an OLV film that dramatized our message through humor and a stylized world. In addition to our film, we captured still photography to build out integrated campaign assets from digital banners to 360 degree social imagery.

Role: Senior Art Director
Client: Elanco: Interceptor Plus
Agency: Publicis New York
Group Creative Director: Dennis Greeley
Creative Director, Copywriting: Lori Korchek
Senior Copywriter: An Lacey
Director: Alex Ogus
VFX: Harbor