VOLVO

XC40 Pre-Launch Social | Volvo | Grey New York

Volvo's latest model, the XC40, is the first of its kind in the Volvo family. Designed for city living, it's sleeker, younger, and edgier than its siblings. To promote its release, my partner and I created social posts that edged away from Volvo's former look to highlight this vehicle's differentiated look and feel.